The Future of Creativity
July 25, 2011 by Julia Earthrowl | 9,791 Comments
In an economy such as ours, life for any graduate is hard. But for someone hoping to make it as a creative it’s probably the hardest. At any one time there’s rumoured to be over 300 young teams pounding the streets, portfolio in hand, hoping to impress a creative director, and if they’re lucky, they nab a placement which doesn’t necessarily mean a job! The unfortunate situation is that with such serious competition many teams get exploited for their talent and it’s often not the most creative teams that get work but those who can last the longest on unpaid placements*.


