oomph!

the muirhoward blog

Network 43 – it all started with a ‘what if…’

November 25, 2011 by Polo (Poulami) | 7,155 Comments

Our recent social media project marking this year’s Remembrance Day – 11/11/11, was an attempt at reimagining reality. Four Londoners living in 1943 tweeted about their daily life, ‘real time’.

The idea of the project first came to us when we were discussing the lives of our grandparents. One of our grandparents had been through 20 schools as an evacuee. Every ordinary person during WWII lived such extraordinary lives. But it is so hard for us imagine it, because our own lives are so dramatically different.

Today we document every moment of our lives through our social networks. All our tweets combined create a digital diary of our lives. We wondered, what if they had the same power of communication as we do today? What if they could share their everyday lives moment-by-moment? What would they be saying? What was their breakfast conversation? What did they think lying in bed? It’s these details when pieced together give a vivid picture of their lives and help us understand what it would be like to walk in their shoes.

We feel…if we can show history from a person’s point of view as he experienced it, it helps people connect with it more deeply. These days we hardly have any opportunity to hear these stories first hand, we wanted to make sure the stories never go untold.

Which comedian ranks highest, Brian?

November 3, 2011 by Dex | 3,754 Comments

A lighthearted look at the influence of comedians on Twitter

 Julia and Polo’s Twitter Campaign, network43, for Remembrance Day prompted me to look at who of my Tweeps would be most influential in spreading the WW2 tweets to a wider audience.

I ploughed through the weird and wonderful collection of friends, creatives and stalkers that make up my profile. Hmmm. Sadly there are more @adolfhitlers on twitter than my followers’ followers. Not quite a match for @stephenfry ‘s army.

Continue Reading →