Most of you out there (who aren’t hiding under a rock) would have noticed yet another change to how you experience Facebook with the introduction of “Timeline” late last year. And, despite initial moans and groans that Facebook has changed things on you again, and how inconvenient and unfair it is, not much else has changed, and for many day-to-day users (of Facebook’s 845 million active monthly users) this is somewhat true. But apart from the new layout (some cool uses of the new cover image), better interaction and other benefits you did and didn’t notice from this change there’s one important thing that many users are still oblivious to. This key change, despite Facebook’s “best” efforts to advise users is PRIVACY.

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